RRR-Link Blog

THE DIGITAL DIVIDE

2012-02-01T06:42:00.000-08:00

Conventional advertising is falling by the way side. Ad spends are progressively decreasing. Big business is slowly but surely waking up to the fact that conventional advertising is not delivering results. A case in point is the world’s largest advertiser, Proctor & Gamble, whose ad spend was in the region of 10 billion U.S. dollars. The CEO Robert McDonald realised that digital advertising is cheap and social media like facebook is FREE. He will be retrenching 1600 staff that includes marketers.

The digital media is booming. It has become a serious competitor to the conventional media. The flip side, however, is that job losses will increase. The P & G decision to go the digital route will not only affect its own employees but also the advertising agency giant Saachi & Saachi that handles the P & G Account. Its revenue will dry up significantly resulting in more job losses. As it is, America and the Euro Zone are experiencing significant unemployment rates and countries continue to tackle unemployment using the same-old, same-old methods. Our very own South Africa is the same; large unemployment at ±25% of the workforce but no significant improvement in sight. Tighter fiscal policies and hefty spending in ‘job creation’ ventures has not delivered results.

The business and advertising model of RRR-Link transcends the trite and the conventional. It addresses the needs of every stakeholder – business, customers and unemployed individuals. Visit the RRR-Link website for more information at www.rrr-link.co.za. For obvious reasons, this unique advertising model is copyrighted and can only be shared with the larger family of RRR-Link; and included in that circle is our advertisers.

Raymond C. Thomas, B.Sc.(Hons.), M.B.A.

Deputy Chief Executive Officer

RRR-Link (SA) Limited.

EXPLOSION!

2011-12-20T04:49:00.000-08:00

An explosion could be viewed as either destructive or constructive. A positive mind-set, however, will see beyond the destruction and visualise a new beginning with numerous possibilities.

The last three years have been tough, to say the least. Hundreds of small and even medium-size businesses closed down. Thousands of people were retrenched or laid-off. The future looks bleak. The crisis in the Euro Zone, South Africa’s second largest trading partners, is beginning to adversely affect our economy. The business sector is desperate for additional working capital and an increase in its customer base. Conventional advertising is expensive and beyond the reach of most small and medium-sized businesses.

Is there a way out?

We have a non-conventional advertising model that works. It is copyrighted internationally. It is so structured the we can offer the following benefits at a minimal cost that is affordable to all businesses:

An advertisement on our wireless information directory will cost only R850 + VAT for 12 months. That is a mere R2.51 per day.

The advertisement (a concise version) will also feature on our website for one month absolutely FREE. Our website receives an average of 5000 – 10,000 hits per month.

We assist advertisers in getting local or even provincial exposure for their brand at minimal cost.

Our unique advertising model is also capable of providing an opportunity for the business sector to generate their own working capital and cash flow that will fuel business growth in terms of increasing the customer base and increasing sales. This opportunity will cost a mere R850 under a separate category, also for 12 months – R2.33 per day.

All you have to do is call this number during business hours – 021 975 1170 – and ask to speak to anyone of the executives below.

Season’s greetings for an enjoyable holiday season and an incredible New Year!

Mr. Gert A. Theron, B.Sc., Sed

Chief Executive Officer.

Mr. Raymond C. Thomas, B.Sc.(Hons.), M.B.A.

Deputy Chief Executive Officer.

Mr. Muhammad I. Khan, B.Sc.(Bio-Science), M.Sc.(Bio-Chemistry)

General Manager.

CC: The CEO/Proprietor/Owner

“Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other spend it for you.” Carl Sandburg.

A good opportunity comes once in a lifetime. Be the first one to grab it.

Don’t forget to write comments on our blog. Please Click on the link below to visit our website.

www.rrr-link.co.za

CONFRONTING AN UNCERTAIN FUTURE

2011-12-01T06:09:00.001-08:00

“Why look for a job when you can make it?” That is a poignant and realistic comment made recently by non other than the Chairperson of the NYDA (National Youth Development Agency), Andile Lungisa. This concept was also echoed by President Jacob Zuma in one of his recent speeches where he admitted that the development of new entrepreneurs is the best solution to reducing unemployment in South Africa. On its own, neither the Government nor the business sector can create enough employment opportunities even by pumping billions of rands into job creation initiatives. It will take a long, long time……and the economy has to grow consistently, year after year, at the rate of 7 – 8% per annum. It is a tall order and actually unrealistic.

The Nobel Prize winner in economics in 2006, Professor Edmund Phelps, already pointed out the only way that will work – entrepreneurship. He said that most people look for jobs rather than careers. “A job is almost an admission of failure. You are saying, “I don’t want to take risks. I just want somebody else to tell me what to do and pay me for doing it””. A career, on the other hand is an indication that you know what your skills are, believe you are good at them and want to make the most of them.

If we take Professor Phelp’s criteria for success, the chaps who make and sell those beautiful beaded things on the roadside are adding more to our economy than the earnest little Admin Clerk who spends the day pushing papers from one side of his desk to the other. The bead-weaver has to judge his market, hone his skills and improve his salesmanship to become successful. The Admin Clerk just does what he is told and goes home to watch his soap operas at the end of the day.

It’s rather sad that we tend to regard the clerk as a success and the bead-weaver as a failure. It should be the other way around.

“If it’s to be, it’s up to me”. I and only I can shape my destiny. I cannot depend on my relatives, friends, the Government, Financial Institutions et al. I need to have a good look at the way I think and decide if I should not change it. It may need a drastic paradigm shift in my thinking pattern; it may require that I start looking at non-conventional ways of meeting my needs; it will require an open mind. This is the only way I can confront an uncertain future. This is the only way I can make it….and make it big.

Raymond C. Thomas, B.Sc.(Hons.), M.B.A.

Deputy Chief Executive Officer

RRR-Link (SA) Ltd.

Unemployment – The Bane of South Africa

2011-10-12T08:02:00.000-07:00

The Government’s plan to create 5 million jobs by 2020 is a pipe dream unless the economy grows by 7% a year consistently for the next 8 years or more. The Finance Minister admitted that the growth forecasts are “far too ambitious”. His projection is 3.4% growth this year and 4.1% in 2012. Given South Africa’s unemployment rate of 25.7% - the highest of 61 countries tracked by Bloomberg – there appears to be little or no hope of creating employment opportunities on such a massive scale in the forseeable future.

What next? Yes, the turmoil in the financial market has derailed the global recovery. Yes, the European debt criss threatens to cause another recession, weakening the recovery in South Africa – Europe buys about a third of the nation’s manufactured goods. One could go on….and on but stop to think for a moment. Why is the European economy going down hill? Why, on the other hand, countries like India, Brazil, China and Japan are growing……consistently year after year? Why?

The Nobel Prize winner in economics in 2006 Professor Edmund Phelps, gives some insights into this issue. In his acceptance speech in Stockholm, he remarked that in countries like America, India, Brazil, China and Japan, people enjoy challenges and competition, and love solving problems. Except for America, the economies of the other countries are growing. But in most countries in Europe, where the work force expects protection and doesn’t like taking risks, the economy stagnates. This provides a clue to many of Africa’s economic problems as well.

It’s all about attitude. We look for “jobs” rather than careers. A job is almost an admission of failure. You are saying, “I don’t want to take risks. I just want somebody else to tell me what to do and pay me for doing it.” A job changes into a career when a person is prepared to go the extra mile.

Raymond C. Thomas, B.Sc. (Hons.), M.B.A.

Deputy Chief Executive Officer

RRR-Link (SA) Ltd.